Since the very first appearance in 1999, Canadian Rug Traders have featured Angus and Maria's two daughters, Amy and Sophie in their television commercials. At the age of 10 and 12 they introduced the business to North America and have been filming the commercials ever since. Now both in their 20s, Amy and Sophie have grown with the store. Having both graduated they are pursuing their own careers.

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All of the Canadian Rug Traders commercials have been shot and produced by Reel Impact Communications.